Our Brand Story
Maximum Cheer and Dance was founded in January of 2017 with two events in two states that season. Since then, Maximum has grown to offer events in 13 states with customers from more than 34 different states and provinces. Our purpose in the industry is to create quality events where all programs and athletes feel like they belong. As we have grown, we have developed three unique brands to represent the best opportunities in our industry; both with traditional events and new perspectives on competitive cheerleading and dance.